VAR, MSPs: How to Protect and Own the Client Relationship

One of the goals of StreetSmartVAR is to empower solution providers as gatekeepers. As the expert bringing knowledge, advice and offers, you are the ‘owner’ of the relationship with your customers. Don’t underestimate the power in being the gatekeeper!

Aneers to their clients. To insure your clients are loyal to you, not a vendor, you need to invest in your business, specifically marketing. You need to build in marketing expenses in your overall budget; use your vendors help but make sure you have allocated your own investment.

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