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Home » Marketing » Collateral

Dangers of Using Manufacturer Generated Marketing Material  

Posted by: admin    Tags:  building Trust, Ramon Vela, Relationship Building, Selling Technology, StreetSmartVAR, Technology marketing, The StreetSmartVAR, Trusted Advisor Program    Posted date:  March 22, 2011  |  No comment



We all know follow-up is critical to keeping customers and making sales. But can there be a wrong way of doing it? First of all, let’s agree that the whole idea of “follow-up” is to form a relationship with a customer that communicates trust and the value that you offer to them. If all you communicate to them is how low you’ll go in price or what is the latest upgrade promotion on the new technology solution buzzword of the month then you aren’t (more...)


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