We wrote and conducted this live webinar for MSPtv. It garnered lots of attention and great feedback. [Scroll down to view the video] Here are what some viewers said: "I watched your webinar today on MSPtv and really gained some useful insight and how to determine which customers to seek out.  I spent most of my life as an engineer and computer scientist and always worked on the technical side of marketing campaigns but never really understood how to apply them until I began to work as a consultant a few years back." -  Aaron W. "I found your “Door Opening Campaign” Webinar very insightful...I...


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I sincerely believe that the #1 crime in marketing technology is being boring. My experience is mostly with IT solution providers where being boring is a big problem. All you have to do is go to one solution provider’s site read the company description and compare it to their nearest competitor. The descriptions will nearly  be  identical with the same buzzwords and phrases. You’ll find the same with (more...)


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I want you to stop marketing. I just don’t see the use of it. And the money you spend could better be spent or invested elsewhere. Here’s why: We know that the market has changed. Companies have changed their buying behavior and so it is a given that you too must change. The problem is, FEW PEOPLE ARE CHANGING HOW THEY MARKET AND SELL (and I don’t mean cutting your prices). Many IT Solution Providers are still conducting marketing as a “one-off” activity and here is why that doesn’t work. (more...)


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