One of the goals of StreetSmartVAR is to empower solution providers as gatekeepers. As the expert bringing knowledge, advice and offers, you are the ‘owner’ of the relationship with your customers. Don’t underestimate the power in being the gatekeeper! May be it’s because of the recession, I don't know, some solution providers have forgotten how important they are to clients. It’s true that large vendors like IBM or HP have huge sales forces that seem to dominate the enterprise market but for the many small and midsized businesses, solution providers are (more...)


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One of the most common mistakes made by VARs/MSPs/solution providers around growing their business is that many do not budget regular ongoing investments in marketing their business. I find that this costly mistake is really a lack of understanding of the “long term value (LTV) of a client” concept —and the importance of spending money to attract and keep clients. It’s easier when you’re marketing a particular product from a vendor such as HP or IBM. These manufacturers provide marketing dollars to (more...)


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