While doing some research for one of our clients on a pay per click campaign, I was reminded on how important it was to have an effective squeeze page (also referred to here as a landing page). A squeeze page (because it gathers info and squeezes prospects in to a funnel) is the site that you direct people to from a Google text ad, email or direct mail campaign. I see a lot of mistakes out there and they are too numerous to list here so I thought I’d give you the top three elements that you absolutely need to (more...)


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