-
Popular Posts
VARs: Adapting Sales Strategy to a Changing Market
March 25, 2011
According to a some IT analyst, budgets in 2011 will remain flat, if not a little...
Steve Jobs Dies; Creator of the iPod, iPad, iTouch,...
October 6, 2011
We at StreetSmartVAR feel deeply for the lost Steve Jobs and our prayers are with...The Power of Knowing Your Customer
January 17, 2011
During good economic times it is important to know what your customer is thinking,...
3 Tips for An Effective Squeeze Page
February 17, 2011
While doing some research for one of our clients on a pay per click campaign, I was reminded...Power of Knowing Your Customer Part II
January 20, 2011
In a previous post I discuss how important it was to know your customer especially...Knowing When to Conduct a Customer Event
January 3, 2011
As part of our business we manage events for our clients. We do everything for them...The What's In It For Me Principle
January 10, 2011
When I started in technology industry in the late 80’s early 90’s. I had a sales...Niche Marketing
January 4, 2011
Targeting a certain niche in your business can be liberating. There are some real...
Want Better Sales Results? Let Your Personality Drive Your Marketing
Posted by: admin
Tags:
Apple Steve Jobs, Differentiation, Marketing Strategies, msp, Personality Marketing, Ramon Vela, reseller, StreetSmartVAR.com, The StreetSmartVAR, VAR
Posted date:
April 25, 2011 |
No comment
Just because you’re marketing to businesses, doesn’t mean you have to hide your personality. Many solution providers tend to de-emphasize personality. They shy away from using their CEO, president or some other spokesperson in their organization. I’m not sure why perhaps it’s because they believe, incorrectly in my opinion, that it is not professional. However, using personality to help drive the marketing of a business can be highly profitable. In fact, some of the largest tech companies are run by people with over sized personalities and these personalities are used to market the business...
QuickView | Read Full Article
Steve WaterhouseOur Services
Contact Us
Like it ?
Copyright © 2011 StreetSmartVAR, inc.