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When Being Boring Should Be a Crime
Posted by: admin
Tags:
buzzwords, celebrity marketing, Corporate speak, Direct Mail, Email, Marketing Technology, Podcast, Ramon Vela, solution providers, StreetSmartVAR, Technology marketing, The StreetSmartVAR Blog, VARS, Video Marketing, visual aids
Posted date:
March 18, 2011 |
No comment
I sincerely believe that the #1 crime in marketing technology is being boring. My experience is mostly with IT solution providers where being boring is a big problem. All you have to do is go to one solution provider’s site read the company description and compare it to their nearest competitor. The descriptions will nearly be identical with the same buzzwords and phrases. You’ll find the same with (more...)
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