In our current environment, what business there is available, is even more precious than ever not only for you but for 100's of your competitors. So we have advice  to not only beat the competition, but dominate them. Based on our proprietary research, we believe that there are 4 areas that you could improve to help you supercharge your sales in this current economic environment: 1) Qualification: This may seem like a no-brainer but this is a major problem for sales managers. We spoke to a VAR making several hundred million dollars in revenue and they lose about 60-70% of their proposals....


 QuickView | Read Full Article

According to Chet Holmes, marketing and sales guru, 90 percent of all executives are "tactical executives," while 9 percent are what he calls "strategic executives."  Only 1 percent are both tactical and strategic or what Holmes refers to as “the most effective executive.”  These effective executives possess the rare combination of both tactical and strategic abilities. So which one are you and is one better than the other. 5 REASONS TO BE BOTH STRATEGIC AND TACTICAL At TheStreetSmartVAR, we believe that both traits are equally valuable, however, the fatal mistake made by many executive,...


 QuickView | Read Full Article

According to official figures released on April 25, 2012, Great Britain has fallen into its first double-dip recession since the 1970's. The report of this 0.2 decline in economic output raises serious question about whether  government belt-tightening in Europe has gone too far.  However, what does this say about  our own economic growth? You could read more of this article, "Double-Dip Recession in Britain" in the New York times. At TheStreetSmartVAR, we are cautiously optimistic about the U.S. outlook although it seems that given our upcoming elections we are headed for a bumpy few months....


 QuickView | Read Full Article

If you are an executive responsible for sales or hiring sales reps, you may want to sit down for this. In a 2011 study by CSO Insights, they state that “there is a 60% percent chance they (recently hired sales reps) won’t add to you bottom line in this year”. According to the study, “the ramp-up time metric is very valuable in determining when the results from new hires will begin to impact the revenue stream”. When they asked their study group the following questions “On average how long does it take for a new sales rep to be fully productive?” here is what they uncovered: 17.6%...


 QuickView | Read Full Article

I like to see the silver lining in things because I feel that no matter how bad things look there is always a lesson to learn. So when I read an article by Larry Walsh of Channelnomics I realized that Larry had made a great observation regarding Oracle’s bad 4th quarter report and potentially a sales and marketing secret that you can use to grow your business in 2012. In the article, which describes how Oracle had missed analyst expectations, he stated the following: “However, Oracle isn’t seeing IT budgets being cut. Rather, they’re watching proposed projects come under greater scrutiny...


 QuickView | Read Full Article

This video was originally done for MSPtv and was titled " Preparing a Business Continuity Pitch for Various Vertical Markets".  However, it is really a great explaination on "developing the perfect sales pitch". [Scroll down to view the video] Here' what others had to say about the content: "I found the presentation today to be an excellent review of a relevant strategy for today’s business sales. I appreciate the webinar and really enjoyed it. Please keep me on the mailing list for future presentations." - Chad L. "Thank you very much for your presentation.  It was a very interesting...


 QuickView | Read Full Article

In this 2nd part of a 3 part series, I am going to discuss a set of processes for increasing sales by 25%, 50%, and even 100%. At StreetSmartVAR, we have fined tuned and perfected these methods. As of matter of fact, we are so sure of its success that when we perform it for our clients we guarantee our work by providing a 100% money back guarantee. We’ve also packaged this set of processes into a program we call the “Fast Growth Club”. DIRECT RESPONSE STRATEGY In our first article in this series, we discussed the “Ideal Buyer” strategy (please see part 1). Basically, in the Ideal...


 QuickView | Read Full Article

Few decisions that marketers make influence customer behaviors as much as pricing. That is why it is essential that price levels be set in a way that supports and advances the broader marketing objectives of the firm. When Microsoft dropped prices on its Windows operating system by as much as 40 percent in 2009, the move was consistent with the company’s long-held goal of maintaining and growing market share. The critical question for Microsoft managers was whether the price cuts would result in higher profits over the long-term. It is easy to envision scenarios in which competitor response...


 QuickView | Read Full Article

Early this year, Gartner had a new report on the adoption of virtualization adoption which has some very interesting forecasts in it. Virtualization (P2V) of existing hardware based compute resources is moving at a very rapid pace. From the title, you can see that Gartner is projecting a couple of macro trends: 1) Now that the utilization percentage is fairly high of enterprise virtualization, the growth of virtualization will slow; and 2) There will be an increasing shift to public and hybrid cloud architectures from on premise based installations. Some projections/stats from their report: In...


 QuickView | Read Full Article

FOR IMMEDIATE RELEASE Thursday, December 08, 2011 IT Solution Providers to Benefit From Strategic Sales Program (Los Angeles, CA) StreetSmartVAR launched its Fast Growth Club program today. The program is designed to help IT solution providers get in the door and engage with qualified, strategic and profitable prospects in their markets. The program is a six-month renewable membership designed for consultative, solution oriented IT service companies, who want to quickly rev up their sales appointments with their e accounts. “In this economy executives have limited time, so salespeople...


 QuickView | Read Full Article