he #1 Challenge to Becoming a Trusted Advisor
If you sell and market technology products or services you face daily hurdles. People may not know who you are. They may not know your level of expertise or experience and therefore may not trust you. They may be used to dealing on price and may not appreciate your level of expertise. They may also be turn off by traditional ways in which technology sales people sell, turning instead to a more solution-oriented, trusted advisor. Finally, many prospects simply say “you sound and look like all the rest”.
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